Managing Change in Extension
讨论推广项目面临支持减少、竞争加剧等变革压力，以及来自过去成功惯性、思维习惯、客户信号冲突和奖励机制模糊等阻力，提出需要教师与各级管理层共生以建设性管理变革。
Abstract Managing change in extension is capitalizing on today's strengths while building tomorrow's niches. A shrinking support base, increasing competition, and rapid changes in what people need and want in off‐campus education are strong forces for change in extension programs. But inertia inherited from past success, the difficulties of changing mental habits, conflicting clientele signals, and rewards schema that give no clear signals all complicate change management. Symbiosis is needed between faculty and all levels of administration in order to find the support, and the will, to manage change constructively.