A Prescriptive Analysis of Search and Discovery*
构建了一个创业搜索与发现的规范性模型，将搜索限制在已知领域可提高机会发现的数量和财富创造潜力，对创业者、教育者和研究者有启示。
abstract I develop a prescriptive model of entrepreneurial search and discovery, which operationalizes constrained, systematic search. This approach appears to be superior to the alertness perspective in both the number and the wealth‐creating potential of the opportunities that it can assist entrepreneurs to discover. Essentially, this research shows how entrepreneurs can improve their search effectiveness by systematically restricting their searching to known domains, which I elaborate prescriptively. Finally, I discuss the implications of the approach for researchers, educators and entrepreneurs.