Selecting among Alternative Grand Strategies
面对市场竞争和能力均势，战略管理者需要借助精心选择的总体战略获得竞争优势。本文讨论了十二种总体战略，并提出了一种选择最优战略的方法。
Given the competition existing in most markets and the often surprising parity of capabilities, strategic managers need the competitive advantage which an insightfully selected and developed grand strategy can help bring about. The author discusses twelve grand strategies and presents an approach for the selection of the optimal one.