Marketing Information Systems: Uses in the Fortune 500
研究《财富》500强企业营销高管如何利用信息系统，报告了营销研究和情报的相对重要性，以及系统在不同管理层级、职能和营销组合要素中的使用情况。
How are the marketing executives of the Fortune 500 using their information systems? A new study reports on the relative importance of marketing research and intelligence, as well as system use by management level, function, and marketing-mix ingredient.