Asymmetric performance: the market share impact of scale and link alliances in the global auto industry
研究了与竞争对手结盟如何影响伙伴企业的相对竞争地位，发现链接联盟比规模联盟更易导致市场份额的不对称变化，基于1966-1995年全球汽车行业135个联盟的数据。
Abstract This study investigates how participating in strategic alliances with rivals affects the relative competitive positions of the partner firms. The paper builds on studies that show significant differences in the outcomes of scale and link alliances. The study argues that the more asymmetric outcomes of link alliances translate into greater changes in the relative market shares of the partner firms, due to unbalanced opportunities for inter‐partner learning and learning by doing. We find support for this argument by examining 135 alliances among competing firms in the global automobile industry, from 1966 to 1995. Copyright © 2004 John Wiley & Sons, Ltd.