服务补救对消费者满意度、正面口碑和购买意愿的影响

Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentions

JOURNAL OF BUSINESS RESEARCH · 2001
被引 930 · 同刊同年前 3%
人大 A-ABS 3
服务营销消费者行为客户满意度口碑传播