WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS.
通过对英国和日本53家企业的定性研究，分析了企业生态响应的三种动机（竞争力、合法性、生态责任）及其受三种情境条件（领域凝聚力、问题显著性、个人关注）的影响，并识别了促成高生态响应的条件。
The authors conducted a qualitative study of the motivations and contextual factors that induce corporate ecological responsiveness. Analytic induction applied to data collected from 53 firms in the United Kingdom and Japan revealed three motivations: competitiveness, legitimation, and ecological responsibility. These motivations were influenced by three contextual conditions: field cohesion, issue salience, and individual concern. In this article, the authors also identify the conditions that likely lead to high corporate ecological responsiveness.