Entrepreneurial Failure: The Case of Franchisees*
研究了加盟商失败的原因，发现加盟商通过合同设计和战略资源建设能降低加盟商失败率，对创业者和加盟商管理者有参考价值。
The causes of failure are central to entrepreneurship research. This study extends agency and resource-based logic to explain how established franchisors affect franchisee failure. Analysis of 88 restaurant chains shows that franchisors reduce franchisee failure through contract design and by building strategic resources. Thus, franchisors' resource management and contractual policies play a key role in franchisees' survival.