Strategic Groups and the Analysis of Market Structure and Industry Dynamics1
综述战略群组研究,主张将其与战略管理核心问题更紧密联系,并指出产业演化、竞争动态等未来研究方向,通过制药和食品加工业的实证研究加以说明。
SUMMARY This paper provides an overview of strategic groups research and argues that it should be linked more closely to questions central to strategic management. Particularly fruitful directions for future research include industry evolution, competitive and industry dynamics, and linkages to resource‐based theories. Specific observations and suggestions are made about the content and method of strategic groups research. These are illustrated by reference to empirical studies of the pharmaceutical industry and the food processing industry.