Coordinating Buyer-Seller Transactions Across Multiple Products
研究联合订购策略如何降低卖方将多种产品销售给同质买方群体的交易成本，发现最优联合订购量与价格无关，且可通过平均单价分配成本节约。
Joint ordering policies are examined as a method for reducing the transactions cost for multiple products sold by a seller to a homogeneous group of buyers. The problem of determining efficient joint ordering policies has the same structure as the previously-examined problem of determining the efficient ordering policy for a single product. Efficient joint lot-sizes are independent of prices, and are supported by a range of average-unit prices that permit every possible allocation of the transactions-cost saving between the buyer and the seller. Product bundling supports efficient joint orders across products, just as a quantity discount supports efficient transactions for a single product.