That's Our Turf! Identity Domains and Competitive Dynamics
研究了组织身份如何影响企业的竞争行为，发现身份领域内的行动和反应可能不遵循传统的经济逻辑，对理解企业竞争行为有启发。
We examine the effects of organizational identity on the competitive dynamics of firms. Identity increases the awareness, motivation, and capability to respond to competitors' actions within the firm's identity domain, defined as cognitive competitive space that holds psychological value for a focal firm's management. Because of the psychological and motivational importance of a firm's identity, we predict that the actions and reactions within an identity domain may not adhere to traditional economically based explanations of managerial behavior.