创新性和参与度作为网站忠诚度的决定因素：II. B2C电子商务中消费者忠诚度的决定因素
Innovativeness and involvement as determinants of website loyalty: II. Determinants of consumer loyalty in B2C e-commerce
TECHNOVATION · 2005
被引 72
人大 AABS 3
- Hui-Chih Wang · 台湾中正大学
- John Pallister
- Gordon R. Foxall 通讯
电子商务消费者行为品牌忠诚度网络营销