双寡头市场中互补品的兼容性与捆绑销售

Compatibility and Bundling of Complementary Goods in a Duopoly

Journal of Industrial Economics · 1992
被引 344
人大 A-ABS 3

中文导读

研究双寡头市场中互补品厂商在兼容性与捆绑销售上的选择,发现厂商会生产兼容组件但提供捆绑折扣,而社会总福利可能因过度捆绑而受损。

Abstract

This paper presents a simple model of compatibility and bundling in industries where consumers assemble several necessary components into a system that is close to their ideal. The authors show that, for a wide range of parameters, firms will choose to produce compatible components but will offer discounts to consumers who purchase all components from the same firm. However, firms would be better off if they could commit not to provide such discounts. Furthermore, the equilibrium tends to involve socially excessive bundling. Finally, mixed bundling strategies tend to increase the range of parameters over which socially excessive standardization occurs. Copyright 1992 by Blackwell Publishing Ltd.

互补品捆绑销售兼容性双寡头