电视与离婚:来自巴西肥皂剧的证据

Television and Divorce: Evidence from BrazilianNovelas

Journal of the European Economic Association · 2009
被引 176
人大 AABS 4

中文导读

利用巴西Globo电视台信号覆盖时间差异和三次人口普查数据,发现该台肥皂剧信号覆盖后女性分居或离婚比例显著上升,对较小地区影响更强。

Abstract

In this paper we study the link between television and divorce in Brazil. We exploit variation in the timing of availability of the signal of Rede Globo—the network that had a virtual monopoly on telenovelas in the country—across municipal areas. Using three rounds of census data (1970, 1980, and 1991) and controlling for area fixed effects and for time-varying characteristics, we find that the share of women who are separated or divorced increases significantly after the Globo signal becomes available. The effect is robust to controlling for potential determinants of Globo's entry strategy and is stronger for relatively smaller areas, where the signal reaches a higher fraction of the population.

电视离婚率巴西肥皂剧