理解电子口碑中的产品信息推断过程:客观性-主观性二分视角

Understanding the product information inference process in electronic word-of-mouth: An objectivity–subjectivity dichotomy perspective

INFORMATION & MANAGEMENT · 2009
被引 226
人大 A-ABS 3
电子口碑消费者行为信息处理市场营销