PLANNERS' PERCEPTIONS OF THE STRATEGIC MANAGEMENT PROCESS[1]
探讨战略管理规范模型的基础,通过实证研究检验该模型在实践规划者眼中的有效性,发现模型准确反映了规划者认为的步骤,但各步骤重要性存在显著差异。
ABSTRACT This paper discusses the foundations of the normative model of strategic management and reports the results of empirical research that examined the validity of the model from the perspective of practising planners. It was concluded, on the basis of the responses, that the normative model of strategic management is an accurate representation of what planners believe to be the steps in the process at both the corporate and business‐levels. While the steps were all included, there was significant variation among the relative importance of the various steps.