INFORMATION SUPPORT FOR ALLIANCES: PERFORMANCE IMPLICATIONS
研究了联盟伙伴对信息交换的看法及其对联盟满意度的影响，基于北美食品和健康个人护理行业的调查，分析了买方与供应商视角的异同。
It is generally acknowledged that information exchange plays an important role in strategic alliances. However, little is known with respect to the perceptions each alliance partner has concerning information exchange as well as how to measure these perceptions. Key managers and executives in the food and health and personal care industries in North America participated in a mail survey to investigate these phenomena. The survey approach used a dyadic research design to identify the key elements of information exchange that impact alliance satisfaction. Based on the alliance partner's channel position as a buyer (manufacturer) or supplier (product or service supplier), the similarities and differences in perspective and subsequent managerial implications are analyzed and discussed.