Single-firm case studies in economic geography: some methodological reflections on the case of Zara
重新评估了Zara作为“本土制造例外”的声誉，并呼吁进行严谨、证据充分的单一企业案例研究，同时指出经济地理学中过度追求新颖性可能扭曲现实的问题。
In this article, I reassess the undeserved reputation of Inditex’s Zara as a ‘home-sewn exception to globalization’ for supposedly keeping manufacturing at home despite larger trends; and I use the occasion to make a case for rigorous, evidentially strong single-firm case studies. In the process, I draw attention to the manner in which the value-adding qualities of scholarly work are being judged in economic geography; and argue that the prioritization of novelty over unenhanced readings of realities may encourage case studies to be presented as more unique and exceptional than they actually are.