Individualism and the Modern Corporation: Implications for Innovation and Entrepreneurship
研究探讨了个人主义与集体主义文化对成熟企业内部创业的影响，发现两者平衡时创业水平最高，过度偏向任何一方都会降低创业活动。
The extent to which entrepreneurship in established firms is the result of a more individualistic versus collectivistic culture is explored. Hypotheses are tested in which it is proposed that a curvilinear relationship exists between individualism-collectivism and corporate entrepreneurship. Findings are reported from a survey completed separately by three functional area managers in each of eighty-four industrial firms. The results support the hypotheses, such that entrepreneurship is highest under conditions of balanced individualism-collectivism, and declines in highly individualistic and more collectivistic environments.