Pulp and Paper Fiction: On the Discursive Legitimation of Global Industrial Restructuring
研究了媒体如何通过五种话语策略(正常化、授权、理性化、道德化、叙事化)来合法化全球纸浆与造纸产业的并购重组,对关注组织合法性、产业变革和媒体话语的学者有参考价值。
Despite the central role of legitimacy in social and organizational life, we know little of the subtle meaning-making processes through which organizational phenomena, such as industrial restructuring, are legitimated in contemporary society. Therefore, this paper examines the discursive legitimation strategies used when making sense of global industrial restructuring in the media. Based on a critical discourse analysis of extensive media coverage of a revolutionary pulp and paper sector merger, we distinguish and analyze five legitimation strategies: (1) normalization, (2) authorization, (3) rationalization, (4) moralization, and (5) narrativization. We argue that while these specific legitimation strategies appear in individual texts, their recurring use in the intertextual totality of the public discussion establishes the core elements of the emerging legitimating discourse.