纸浆与造纸的虚构:全球产业重组的话语合法化

Pulp and Paper Fiction: On the Discursive Legitimation of Global Industrial Restructuring

ORGANIZATION STUDIES · 2006
被引 536 · 同刊同年前 6%
人大 AFT50ABS 4

中文导读

研究了媒体如何通过五种话语策略(正常化、授权、理性化、道德化、叙事化)来合法化全球纸浆与造纸产业的并购重组,对关注组织合法性、产业变革和媒体话语的学者有参考价值。

Abstract

Despite the central role of legitimacy in social and organizational life, we know little of the subtle meaning-making processes through which organizational phenomena, such as industrial restructuring, are legitimated in contemporary society. Therefore, this paper examines the discursive legitimation strategies used when making sense of global industrial restructuring in the media. Based on a critical discourse analysis of extensive media coverage of a revolutionary pulp and paper sector merger, we distinguish and analyze five legitimation strategies: (1) normalization, (2) authorization, (3) rationalization, (4) moralization, and (5) narrativization. We argue that while these specific legitimation strategies appear in individual texts, their recurring use in the intertextual totality of the public discussion establishes the core elements of the emerging legitimating discourse.

组织合法性话语分析产业重组媒体研究批判话语分析