The Fortune Corporate 'Reputation' Index: Reputation for What?
研究了《财富》声誉数据的测量模型，认为其仅适用于衡量企业追求财务目标的程度，并重新审视了以往声称测量其他构念的研究。
This study examines competing measurement models of the Fortune reputation data and argues that, for research purposes, its usefullness is limited to measuring the extent to which a firm is perceived as striving for financial goals. The generalizability of this conclusion is evaluated and past research studies purporting to have measured other constructs ( e.g., social responsibility, quality, stakeholder orientation ) are revisited.