An Inventory and Critique of Strategy Research Using the PIMS Database
综述了营销和战略管理学者利用PIMS数据库进行的研究,总结其问题与发现,并从方法论角度进行评析,评估其与Thomas和Tymon(1982)概念框架的相关性。
This paper surveys the body of research conducted by marketing and strategic management researchers using the PIMS database. Research questions and findings from this research are summarized. A methodological critique is offered, and its overall relevance is evaluated in terms of a recent conceptual framework suggested by Thomas and Tymon (1982).