使用PIMS数据库的战略研究:综述与评析

An Inventory and Critique of Strategy Research Using the PIMS Database

Academy of Management Review · 1984
被引 104
人大 A+FT50UTD24ABS 4*

中文导读

综述了营销和战略管理学者利用PIMS数据库进行的研究,总结其问题与发现,并从方法论角度进行评析,评估其与Thomas和Tymon(1982)概念框架的相关性。

Abstract

This paper surveys the body of research conducted by marketing and strategic management researchers using the PIMS database. Research questions and findings from this research are summarized. A methodological critique is offered, and its overall relevance is evaluated in terms of a recent conceptual framework suggested by Thomas and Tymon (1982).

PIMS数据库战略研究方法评述研究综述