A Social Actor Conception of Organizational Identity and Its Implications for the Study of Organizational Reputation
提出组织身份的社会行动者概念，澄清组织身份、形象和声誉的概念领域，并构建整合模型，指出组织声誉文献中的结构缺陷并提出修正方案。
The objective of this article is to clarify the conceptual domains of organizational identity, image, and reputation. To initiate this theory development process, we present a “social actor” conception of organizational identity. Identity-congruent definitions of image and reputation are then specified and an integrated model proposed. With the aid of this model, a structural flawin the organizational reputation literature is identified and suitable remedies proposed. In addition, the authors explore the implications of invoking identity and identification in explanations and justifications of organizational reputation.