U.S. Consumer Sensitivity to Corporate Social Performance
开发了一个11题项的量表来测量消费者对企业社会绩效的敏感度，发现女性和民主党人比男性和共和党人更敏感。
This study develops a scale to measure consumer sensitivity to corporate social performance (CSCSP) using the factor analysis procedure to generate a valid and reliable 11-item scale. Results from a U.S. sample of M.B.A. students suggest that women are more sensitive to CSP than men and that Democrats are more sensitive to CSP than Republicans. Future research can use this scale to measure the correlation between attitudes toward CSP and actual behavior.