Strategic Implications of Market Share Attraction Models
用博弈论分析市场份额吸引力模型，推导纳什均衡的战略含义，结果与以往营销和商业政策的实证研究一致，适合关注市场份额模型实际应用的学者。
Market share attraction models, which specify that a firm's market share is equal to the ratio of its “attraction” to the total attraction for all firms, have received increasing attention in recent years. However, there has been little research investigating the practical implications of such models. This paper presents a game-theoretic analysis of such a model and deduces the strategic implications of a Nash equilibrium solution to the model. It is shown that these implications are consistent with previous empirical research in marketing and business policy.