怀旧情感、体验价值、品牌形象与怀旧主题餐厅顾客消费意愿

Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants

JOURNAL OF BUSINESS RESEARCH · 2013
被引 248 · 同刊同年前 8%
人大 A-ABS 3
消费者行为品牌管理餐饮营销体验营销