The role of firm resources and organizational attributes in determining entry timing: a cross-industry study
研究了企业资源和组织属性如何影响进入新行业的时机，发现行业环境（尤其是先发优势的强弱）会影响预测能力，技术资源和营销资源与早期进入相关，而组织属性中，对受威胁市场的承诺和更大的规模也促进早期进入。
We investigate the factors that influence the timing of entry of firms into new industries based on new technology. Consistent with previous research, it is hypothesized that firm resources and organizational attributes influence entry timing. Unlike previous research, there is specific consideration of how industry setting—specifically, the extent to which it offers first mover advantages—influences the ability to predict timing of entry. The ability to explain entry timing differed across industries, with success occurring in the industry with strong first mover advantages. Two categories of resources, technological and marketing, were found to be associated with early entry. The organizational attributes that influenced early entry were commitment to a threatened market and (surprisingly) greater size. © 1998 John Wiley & Sons, Ltd.