提出情感-信任注入模型(ATIM)以解释和预测高低情感注入对网络商家信任的影响

Proposing the Affect-Trust Infusion Model (ATIM) to explain and predict the influence of high and low affect infusion on Web vendor trust

INFORMATION & MANAGEMENT · 2014
被引 3
人大 A-ABS 3
电子商务消费者行为信任情感认知