功能降级与非对称网络效应

FUNCTIONAL DEGRADATION AND ASYMMETRIC NETWORK EFFECTS*

Journal of Industrial Economics · 2006
被引 12
人大 A-ABS 3

中文导读

研究了在网络效应市场中,企业为何及何时会推出功能降级的低价或免费产品,并分析了这种做法的福利影响。

Abstract

In markets subject to network effects, firms often remove some functions of their original products and sell a functionally-downgraded version at a lower or zero price. This paper aims to provide a pure network effect based explanation of such a practice. Building a functional degradation model with asymmetric network effects, we investigate when and why firms have incentives to introduce a functionally-degraded good and discuss its welfare implication.

功能退化非对称网络效应免费增值策略福利分析