A CONJUNCTIVE‐COMPENSATORY APPROACH TO THE SELF‐EXPLICATION OF MULTIATTRIBUTED PREFERENCES*
将消费者对多属性产品的选择建模为两阶段过程：先合取筛选剔除不可接受属性，再补偿权衡剩余产品。基于此的自我解释偏好测量方法预测效度略高于联合分析。
ABSTRACT Consumer choice among multiattributed products is modeled as a two‐stage process in which a conjunctive stage (that eliminates products with one or more “totally unacceptable” attribute levels) is followed by a compensatory stage (that trades off remaining products on multiple attributes). A self‐explicated preference measurement procedure based on the two‐stage model yielded a slightly larger predictive validity compared to conjoint analysis.