Human resource management in action. Changing culture through ceremony: An example from GM
研究了通用汽车公司与工会联合举办的仪式如何通过转化为组织故事，推动传统劳资文化的改变，为管理者提供文化变革的实践参考。
Abstract This paper examines the impact of a joint GM/UAW ceremony on changes in the traditional labor‐management culture. Ceremonies can help change corporate culture when the actual event is transformed into an organizational story. Stories help motivate change because they provide purpose and clues to new behavior patterns.