培养全球思维

Cultivating a global mindset

ACADEMY OF MANAGEMENT PERSPECTIVES · 2002
被引 629 · 同刊同年前 3%
人大 AABS 4

中文导读

探讨了全球思维的重要性、定义、价值以及企业如何培养这种思维,以更好地把握全球市场机遇和应对挑战。

Abstract

Executive Overview The economic landscape of the world is changing rapidly and becoming increasingly global. For virtually every medium-sized to large company in developed as well as developing economies, market opportunities, critical resources, cutting-edge ideas, and competitors lurk not just around the corner in the home market but increasingly in distant and often little-understood regions of the world as well. How successful a company is at exploiting emerging opportunities and tackling their accompanying challenges depends crucially on how intelligent it is at observing and interpreting the dynamic world in which it operates. Creating a global mindset is one of the central ingredients required for building such intelligence. In this article, we address the following issues: why mindset matters, what a global mindset is, the value of a global mindset, and finally, what companies can do to cultivate a global mindset.

商业管理全球战略新兴市场市场营销