Decision making heuristics and the elicitation of preferences: being fast and frugal about the future
通过设计依赖先前回答的系列选择实验，检验个体在陈述偏好问题中是否使用简单决策启发式，发现人们并未依赖简化策略，而是真实反映了偏好。
It has been suggested that individuals employ simple decision heuristics when answering stated preference questions. Evidence from discrete choice experiments of individuals failing to trade may indicate that they employ simple decision making heuristics. However, individuals might not trade because their preferences are not captured by the range of trade-offs they are offered. This is explored by offering a series of choices where the trade-offs implied by subsequent choices depend on the subject's responses to previous choices. The results suggest that individuals answer discrete choices without recourse to simplifying heuristics, and that information is generated on their preferences rather than on how they make such choices.