Tapping Supplier Innovation
研究了供应商在新产品开发模糊前端阶段的整合对项目绩效的影响，发现两者正相关，且关系专用资产和供应商整合程度调节这一关系。
Tapping supplier innovation necessitates the effective management of the “fuzzy front end” of the new product development ( NPD ) process. This study considers the role of suppliers in the fuzzy front end and the influence of supplier integration on the focal firm's NPD outcomes. Project‐level data with multiple informants indicate a strong positive relationship between supplier integration in the fuzzy front end and NPD project performance. Furthermore, relationship‐specific assets and supplier integration in the firm's NPD process moderate this relationship.