通用型企业与专业型企业的兼容性与捆绑策略

Compatibility and Bundling with Generalist and Specialist Firms

Journal of Industrial Economics · 2000
被引 69
人大 A-ABS 3

中文导读

研究一家同时提供系统两个组件的通用型企业与两家各提供单一组件的专业型企业竞争时,通用型企业如何通过选择不兼容或纯捆绑策略来影响价格竞争和利润。

Abstract

I analyze compatibility and bundling choices when one generalist firm offering both components of a system competes against two specialist firms each supplying one component only (but not the same one). I show that the generalist firm may have an incentive to choose incompatibility or engage in pure bundling when one component is less differentiated than the other. In this case, the system is more differentiated than the relatively undifferentiated component, and so under incompatibility the specialist firm that produces the undifferentiated component will relax price competition. This may result in higher profits for some of the competing firms.

系统兼容性捆绑销售通用型企业专业型企业