The Role of Affect in the Entrepreneurial Process
探讨情感如何影响创业者的认知与行为，提出一个理论框架来解释情感在机会识别、资源获取等关键创业环节中的作用。
Research findings indicate that the feelings and moods individuals experience (i.e., their affect) influence many aspects of cognition and behavior. Extending these findings to entrepreneurship, I suggest that affect influences several aspects of entrepreneurs' cognition and, hence, important elements of the entrepreneurial process. I propose a theoretical framework for understanding the role of affect in key aspects of entrepreneurship (e.g., opportunity recognition, resource acquisition).