Individualism, Collectivism, and Opportunism: A Cultural Perspective on Transaction Cost Economics
研究指出个人主义者在群体内交易中机会主义倾向更高，而集体主义者在群体间交易中更高，这有助于交易成本经济学更有效地应对批评并处理全球经济中的经济组织问题。
Researchers criticize the transaction cost economics (TCE) paradigm for over-generalizing the assumption of opportunism as human nature. We suggest that opportunistic propensity is affected by cultural prior conditioning of individualism-collectivism (I-C). Specifically, we propose that individualists have a higher opportunistic propensity in intra-group transactions, and collectivists in inter-group transactions. Our cultural specification of opportunism helps TCE to more effectively accommodate some criticisms and more realistically deal with problems of economic organization in today’s global economy.