Procedural fairness and interfirm cooperation in strategic alliances
研究战略联盟中程序公平如何通过增强关系价值和降低关系风险来促进合作，发现程序公平直接影响运营绩效，并通过信任间接影响财务绩效，且对股权合资企业的影响大于契约协议。
Abstract This study applies the justice theory to address interpartner cooperation in strategic alliances. It emphasizes how procedural fairness as perceived by boundary spanners in these alliances influences cooperation outcomes. We theorize that procedural fairness improves cooperation results through enhancing relational value and curtailing relational risk in an environment characterized by both economic and social exchange. Our path analysis suggests that procedural fairness has a direct effect on operational outcome, but an indirect effect on financial outcome via increased trust driven by fairness. Procedural fairness contributes more to performance outcomes when strategic alliances are equity joint ventures than if they are contractual agreements. Theoretical and managerial implications arising from the findings are highlighted. Copyright © 2007 John Wiley & Sons, Ltd.