The Impact of Organizational Orientations on Medium and Small Firm Performance: A Resource-Based Perspective
研究将市场、创业和学习三种导向视为中小企业能力，发现三者共同产生定位优势，进而提升企业绩效，对164家中小企业的分析支持了这一观点。
Recent studies suggest that market, entrepreneurial, and learning orientations individually improve firm performance. In this study, we suggest that each of the orientations can enhance company success, but the potential of each orientation should not be viewed in isolation. Instead, we draw on the resource‐based view of the firm, looking at these three orientations as capabilities of small and medium‐sized enterprises (SMEs). The analysis was carried out on a sample of 164 SMEs. The results indicate that market, entrepreneurial, and learning orientations jointly give rise to positional advantage, which, in turn, is positively related to the performance of the firm.