声誉是好是坏?一项实验

Is Reputation Good or Bad? An Experiment

American Economic Review · 2010
被引 56
人大 A+FT50ABS 4*

中文导读

通过实验室实验,改变长期玩家过去选择是否被短期玩家观察,研究声誉对长期玩家的影响,发现声誉很少有害,但有益效果不如理论预测,且当声誉与利他偏好冲突时,后者占主导。

Abstract

We investigate the impact of reputation in a laboratory experiment. We do so by varying whether the past choices of a long-run player are observable by the short-run players. Our framework allows for reputation to have either a beneficial or a harmful effect on the long-run player. We find that reputation is seldom harmful and its beneficial effects are not as strong as theory suggests. When reputational concerns are at odds with other-regarding preferences, we find the latter overwhelm the former.

声誉效应实验室实验长期参与者利他偏好