A Hedonic Analysis of Nutrition and Health Claims on Fruit Beverage Products
以意大利东北部水果饮料的购买数据为基础，运用特征价格模型分析营养和健康声明对零售价格的影响，发现这些声明显著影响价格，且不同口味间的价格差异因声明而缩小。
Abstract This paper investigates the effects on prices of nutrition and health claims for foodstuffs, in addition to other attributes, using fruit beverages as a case study. The model estimation is based on revealed purchasing behaviour for fruit beverages in the north‐east of Italy. Applying an hedonic price model, the price of a product is explained as a function of product attributes. The model estimate identifies the implicit retail‐market‐level price of specific attributes such as nutrition and health claims, ceteris paribus. Nutrition and health claims significantly affect retail prices. Our findings suggest that retail price response to nutrition and health claims differs in relation to other product attributes, showing a strong reduction of price variation among flavours when such benefits are claimed on the label.