Makin' It, by Keeping It Real: Street Talk, Rap Music, and the Forgotten Entrepreneurship From “the ’Hood”
研究说唱艺人如何在追求成功与保持社区价值观之间平衡，以Jay-Z为例分析其歌词中的创业精神，揭示被学术忽视的城市边缘创业现象。
This article deals with rap music and with two distinct discourses in which rap artists habitually engage. It also deals with the way that one, in these, can find a dialectic between the special and the mundane, between succeeding—makin' it—and remaining loyal to the values of your community or culture—keeping it real. Furthermore, it deals with how the rap star Shawn “Jay-Z” Carter handles this dialectic, positing entrepreneurship as both a politics and an ethic, and how we, by reading his lyrics, are led to some forgotten localities in academic research—the disenfranchised, urban, marginalized, entrepreneurial “’hood.”