The Social Representation of Entrepreneurs in the French Press
分析了2001至2005年间962篇法国报刊文章，识别出三种话语类型（合法性、规范性、可及性），探讨媒体如何影响读者对创业的渴望和可行性信念。
The purpose of this article is to question the foundations and structure of entrepreneurs' social representation in the French press. Social representations are the result of a perceptive and cognitive construction of reality, which transforms social objects (people, contexts, situations) into symbolic categories (values, beliefs, ideologies), therefore providing a collective significant system for the regulation of cognitions and actions (Ljunggren and Alsos, 2001).Within the consensual reality through which the social world is created and experienced, the press can be emphasized as an entrepreneurial `Greek chorus' (Kets deVries, 2000) playing a key role in the diffusion and transformation of entrepreneurial culture at the local and national levels.We conducted a discourse analysis of 962 articles, from 2001 to 2005, in order to study the press's potential impact on entrepreneurial desirability and feasibility beliefs.We identified three main categories of discourses — the legitimacy discourse, the normativity discourse, and the accessibility discourse, which may impact readers' desirability and feasibility beliefs. This is the first attempt to assess the role of the public discourse in fuelling entrepreneurial intentions in the French context.