谈判分析:特征描述与综述

Negotiation Analysis: A Characterization and Review

Management Science · 1992
被引 371 · 同刊同年前 10%
人大 A+FT50UTD24ABS 4*

中文导读

综述了谈判分析领域,强调为谈判者和第三方提供规范性建议,关注各方根本利益、替代方案、价值创造与分配的张力,以及改变对博弈本身认知的努力,适用于双边、代理、层级网络及联盟等复杂谈判场景。

Abstract

“Negotiation analysis” seeks to develop prescriptive theory and useful advice for negotiators and third parties. It generally emphasizes the parties' underlying interests (as distinct from the issues on the table and the positions taken), alternatives to negotiated agreement, approaches to productively manage the inherent tension between competitive actions to “claim” value individually and cooperative ones to “create” value jointly, as well as efforts to change perceptions of the game itself. Since advice to one side does not necessarily presume the full game-theoretic rationality of the other side(s), negotiation analysts often draw on the findings of behavioral decision analysts and economists. Further, this approach does not generally assume that all the elements of the “game” are common knowledge. Thus, the negotiation analytic approach tends to de-emphasize the application of game-theoretic solution concepts or efforts to find unique equilibrium outcomes. Instead, to evaluate possible strategies and tactics, negotiation analysts generally focus on changes in perceptions of the “zone of possible agreement” and the (subjective) distribution of possible negotiated outcomes conditional on various actions. This approach is especially sensitive to potentially unrealized joint gains. It has been used to develop prescriptive advice for the simplest bilateral negotiations between monolithic parties, for negotiations through agents or with linked “internal” and “external” aspects, for negotiations in hierarchies and networks, as well as for more complex coalitional interactions.

谈判分析利益价值创造协议区间