Is There a Method of Neuroeconomics?
基于Bernheim的讨论，明确神经经济学的方法：将选择过程建模为算法程序，并用行为和神经数据联合检验假设，以提升理论的统计和解释力。
This note tries to state, precisely, the method of neuroecomics, and is based on the discussion in B. Douglas Bernheim's (2009) appraisal. We claim that the theory formulates hypotheses modeling the choice process as an algorithmic procedure. The hypothesis of the algorithmic procedure imposes restriction on the neural processes implementing it, and, so, a joint test of the hypothesis based on behavioral and neural data is possible, increasing the statistical and the explanatory power of the theory.