动态定价政策的一个特例

A Special Case of Dynamic Pricing Policy

Management Science · 1986
被引 40
人大 A+FT50UTD24ABS 4*

中文导读

研究经验曲线和品牌忠诚对最优动态定价政策的影响,发现高折现率和可变成本下降时价格应随时间降低,而固定成本受经验曲线影响且消费者品牌忠诚时价格应上升。

Abstract

This article studies the implications of experience curves and brand loyalty for optimal dynamic pricing policy. In a continuous time model, we synthesize several results from the literature on open loop equilibria. Specifically, we show that prices should decrease over time for high discount rates and steeper exogenous declines in variable costs. Conversely, the prices should increase over time if experience curves affect fixed costs and if consumers are brand loyal.

经验曲线品牌忠诚动态定价最优定价策略