消费者道德风险下保修作为信号

Warranties as Signals under Consumer Moral Hazard

RAND Journal of Economics · 1989
被引 297 · 同刊同年前 10%
人大 AFT50ABS 4

中文导读

研究厂商如何用价格和保修向消费者传递产品质量信号,消费者会自行决定如何保养产品。分析表明,高质量产品可能搭配低保修和低价格来传递信号。

Abstract

This article examines the use of prices and warranties as signals of product quality to consumers who choose how to maintain their purchases. The seller's incentives are strongly affected by the interaction of quality and maintenance in determining product reliability. Two different assumptions about this interaction are made. A separating equilibrium in which high quality is signalled with a low warranty and low price is shown to be possible in both cases.

产品质量信号保修策略消费者道德风险分离均衡