Strategists and Strategy‐making: Strategic Exchange and the Shaping of Individual Lives and Organizational Futures
提出了一个战略交换框架,分析战略家个人策略与组织战略方向的关系,通过Strath Guitars案例展示了战略交换过程,并介绍了民族志虚构科学作为创新研究方法的价值。
ABSTRACT A strategic exchange framework for the analysis of the relationship between the personal strategies of strategists and the strategic direction followed by organizations is presented. The exchange relationship that strategists have with their organization and the exchange relationship between the organization and the constituencies upon which it is resource dependent is examined and some of the processes and practices that this can entail are illustrated with the case of Strath Guitars. The case study also illustrates the value of ethnographic fiction science as an innovative type of research account which is especially appropriate for the reporting of studies of the detailed interpersonal and social processes associated with organizational strategy‐making.