Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study
通过眼动追踪实验，研究了时间压力下消费者在不同选项数量间的选择过程，发现被试能有效优化所见选项，初始搜索随机，停止规则结合最优搜索与满意原则，且搜索集中于特定区域导致选择偏差。
We study decisions that involve choosing between different numbers of options under time pressure using eye-tracking to monitor the search process of the subjects. We find that subjects are quite adept at optimizing within the set of items that they see, that the initial search process is random in value, that subjects use a stopping rule to terminate the search process that combines features of optimal search and satisficing, and that subjects search more often in certain focal regions of the display, which leads to choice biases.