Strategic Management in Small Retail Businesses
研究了危地马拉40家小型零售企业的管理者如何实践战略管理，发现无论决策主动还是被动，他们都视战略管理为必要活动，并对比了服务零售与产品零售两类企业。
Strategic management is part of every business and constitutes an important path to successful business operations. Managers perceive, understand, and implement strategic management in different ways. A study of Guatemala’s small retail businesses offers an opportunity to examine the decision-making process within a developing nation. This study investigates how managers in forty Guatemalan businesses practice strategic management. Whether the business managers are proactive or reactive in their decisions, they all recognize strategic management as an integral business activity. Two types of businesses, service retail and product retail businesses, are used as the unit of analysis in this research project.